SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

EDMC signs MOU with SDMC to replicate OOH policy

In OOH News By Bhawana Anand - August 30, 2018

EDMC will consult SDMC on various OOH related matters such as tenders, media formats, and media pricing

Star Plus bring alive the ‘Nazar’ character on OOH canvas

In Gallery By Bhawana Anand - August 20, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats

Star Plus bring alive the ‘Nazar’ character on OOH canvas

In Campaigns By Bhawana Anand - August 13, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats

Northern Railways invites bids for media rights at 13 stations

In OOH News By M4G Bureau - August 13, 2018

The media formats include glow sign boards, hoardings, boards, plates at pre-decided areas

IKEA leaves everyone spellbound in Hyderabad

In Campaigns By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

“We are open to formats that break the clutter”

In Viewpoints By Ria Banerjee - July 23, 2018

Dollar Industries Limited, a key player in the innerwear segment, has established itself as an easy recall brand on the OOH canvas over the years. Krishan Kumar Gupta, Director, Dollar Industries Limited talks about how OOH media has become a key platform for the brand’s visibility in the non-metros.

Medlife says aloud #LafadduMatBano

In Campaigns By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

GHMC curbs outdoor advertising in Hyderbad until Aug 14

In OOH News By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

Piramal Housing Finance takes to heartfelt messaging

In Campaigns By M4G Bureau - July 11, 2018

The campaign, planned and executed in Pune by MOMS Outdoor Media Solutions, is mainly deployed on large formats