Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

In Research By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

Bright economic forecast bodes well for advertising biz

In OOH News By M4G Bureau - February 03, 2023

Infrastructure development, rail expansion, EV promotion among factors that could help drive OOH/DOOH growth

WOO announces top ‘Sustainability in OOH’ panel for MENA Regional Forum

In OOH News By M4G Bureau - February 03, 2023

The conference will take place during February 15-17 in Dubai.

Regional brands writ large on Aurangabad OOH canvas

In Campaigns By M4G Bureau - February 01, 2023

Education services, personal care products, auto brands seen most

European LED screen maker Alfalite welcomes Spain’s King Felipe VI at its company stand at ISE 2023

In OOH Solutions By M4G Bureau - February 01, 2023

The Spanish Monarch visits the stand of Europe’s only LED screens manufacturer during his visit to the AV trade show in Fira Barcelona

Australia’s OOH net media revenue scales $1bn level in 2022

In OOH News By M4G Bureau - January 31, 2023

Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn

PPDS adds ‘Wave’ of sustainable management services and applications for professional display fleets

In OOH Solutions By M4G Bureau - January 31, 2023

Innovative cloud ecosystem officially goes live at ISE 2023

Nashik OOH awash with education, real estate, clothing brand campaigns

In Campaigns By M4G Bureau - January 31, 2023

The 4th largest city in Maharashtra has the potential for faster OOH growth

UK lights the darkness on Holocaust Memorial Day 2023

In Digital OOH By Rajiv Raghunath - January 30, 2023

Rankin, Piccadilly Lights and BFI IMAX lead the commemorations

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study