‘Our Machine Learning & AI powered DSP delivers best RoI to brands’

In Viewpoints By Rajiv Raghunath - April 17, 2023

Ben Elliott, Director - Advanced TV & DOOH of Toronto-based StackAdapt states that the platform was built from the beginning with AI as the brains which puts the company at a distinct advantage over other programmatic platforms. Edited excerpts of the interview with Rajiv Raghunath.

Long-term capital gains: An outlook on Delhi NCR OOH market

In OOH News By Pray Jani - April 14, 2023

Pray Jani captures the key assertions of leading OOH media operators in the Delhi NCR market.

PPDS teams up with software firm Telelogos to bring advanced content and device management solutions to Philips Tableaux

In OOH Solutions By M4G Bureau - April 14, 2023

Latest collaboration between PPDS and Telelogos sees the software publisher provide the first fully approved content and device management solution for the new Philips Tableaux series of Advanced Colour ePaper displays.

Podhigai Ads wins exclusive Kochi Metro train branding rights up to 7 years

In OOH News By M4G Bureau - April 11, 2023

The exclusive advertising rights include metro train’s interior and exterior branding options which include exterior coach full wrap, interior panels options like posters, stickers and digital screens and many more

JCDecaux partners with fashion giant GAP for Mumbai metro campaign

In Campaigns By M4G Bureau - April 11, 2023

The American fashion brand capitalized on Mumbai metro's advertising potential to promote it's spring-summer collection.

E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology

In OOH Solutions By Rajiv Raghunath - April 11, 2023

A low-carbon, environmentally friendly solution for OOH display

Making haste, slowly

In Digital OOH By Rajiv Raghunath - April 11, 2023

Specialist agency heads take stock of how pDOOH is shaping up in India

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

In Research By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

DOOH tech solutions major Xtreme Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2023

In OOH News By M4G Bureau - April 05, 2023

The Quintessential OOH Quiz contest, which is organised in the open quiz format, draws the participation of all OAC delegates.

Mustufa Arsiwalla appointed as CMO, Britannia Bel Foods

In OOH News By M4G Bureau - April 04, 2023

Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ experience in leading brand building and marketing campaigns across diverse categories.