Results For "AR"
6245 News Found
PwC India M&E vertical head Rajib Basu to speak at OAC 2023 in Delhi
In OOH News By M4G Bureau - July 05, 2023
Rajib Basu will be sharing his perspectives on 'What’s attention economy got to do with media: Direction finders for OOH’
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations
In OOH News By M4G Bureau - July 04, 2023
The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
In Digital OOH By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023
In OOH News By M4G Bureau - July 03, 2023
Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
McCann wins advertising rights for Air India
In OOH News By M4G Bureau - July 01, 2023
The advertising agency won the rights following an extensive multi-agency pitch
WOO Congress 2024 to be held in Hong Kong
In OOH News By Rajiv Raghunath - July 01, 2023
The Global Congress will be organised during June 5-7, 2024
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.