OOH global revenue tops $40bn in new WOO Global Market Index report

In OOH News By M4G Bureau - August 01, 2023

OOH market share against other media to go up to 5.1% from 4.7% in 2022

Wildstone marks nextgen DOOH footprint in Spain

In Digital OOH By M4G Bureau - August 01, 2023

Situated along the bustling A-2 motorway in Madrid, the cutting-edge screen has been designed specifically for the Spanish market and crafted to withstand the region's climate

Madison OOH bags maximum number of metals & Gold trophies in OAA 2023

In OOH News By M4G Bureau - July 31, 2023

Totally 58 metals were given away in this year’s Outdoor Advertising Awards, in which GroupM won the ‘Campaign of the Year’ award for their Zomato Offer campaign.

OOH metrics, disruptive thinking, Amul’s relationship with OOH

In OOH News By M4G Bureau - July 30, 2023

The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.

Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

In OOH News By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.

What’s the key to unlocking an evolving OOH? This OAC 2023 session offers some leads

In OOH News By N Jayalakshmi - July 29, 2023

Day 1 of Outdoor Advertising Convention 2023 had a dynamic panel discussion that raised some critical questions and thoughts - pointers that could have a bearing on how brands look at the OOH medium in their marketing scheme of things.

OAC 2023 clicks on talent, technology & creativity as growth levers

In OOH News By N Jayalakshmi - July 29, 2023

The second half of Day 1 of OAC 2023 held at the Manekshaw Centre in Delhi gave the OOH industry much to mull over, with a line-up of sessions that focused on critical aspects that can take the OOH medium to new heights.

OAC 2023 commences with riveting talks on challenges and opportunities for OOH segment

In OOH News By M4G Bureau - July 28, 2023

The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.

Manoj Bajpayee kicks off OAC 2023 on an inspiring & introspective note

In OOH News By N Jayalakshmi - July 28, 2023

“That’s the magic of OOH - it’s larger than life, in your face, bold and beautiful,” said Manoj Bajpayee, distinguished actor and Padma Shri awardee, while setting an affirmative and inspiring context to the Outdoor Advertising Convention 2023 that was inaugurated today at the Manekshaw Centre in Delhi. In an interactive session with Rajiv Raghunath, Managing Editor - Media4Growth and Outdoor Asia, Manoj shared his success journey that is testimony to the power of self-belief and commitment to a dream.

Outdoor Advertising Convention (OAC) 2023 gets underway at Manekshaw Centre in Delhi

In OOH News By M4G Bureau - July 28, 2023

The 17th edition of OAC kicked off today in Delhi at the Manekshaw Centre with two days of talks and discussion on avenues to drive the OOH industry forward.