Nescafe brings the warmth during Mumbai’s monsoon

In Campaigns By M4G Bureau - August 08, 2023

As the monsoon season continues to flourish in Mumbai, the ever popular coffee brand identified the perfect opportunity to amplify its brand communication to The City That Never Sleeps.

Gods Reign welcomes Times OOH as Title Partner for Battlegrounds Master Series (BGMS)

In OOH News By M4G Bureau - August 08, 2023

The Esports company hopes to amplify its operations for competitive events in South Asia with this partnership.

‘We’re working with some of the largest brands in APAC region’

In Viewpoints By Rajiv Raghunath - August 08, 2023

Melanie Lindquist, Managing Director – Asia Pacific, Talon says the agency is successfully working with global clients to help educate them on the complexities of OOH buying, planning and implementation in the APAC region. Talon also has clients in India looking for OOH campaign support outside of India. Edited excerpts of the interview with Rajiv Raghunath

RoshanSpace expands portfolio with ProDigi and Edge 7

In OOH News By M4G Bureau - August 08, 2023

After Bandra Focal, Asia’s largest billboard, the Mumbai-based media owner continues to push the envelope for India’s OOH landscape

‘If a strategy is working well, don’t change it’

In OOH News By M4G Bureau - August 08, 2023

Amul, one of the world’s largest dairy brands and among the most iconic brands of India, has a rich history and special bond with OOH as a medium that combined with clever visuals has helped the brand solidify its position in the minds of the consumers.

‘Look after your bread and butter, but don’t let your dreams die’

In OOH News By M4G Bureau - August 08, 2023

The extraordinary lessons of life and trade with Sudhanshu Mani, Creator, Train18 (Vande Bharat)

‘Messaging is important to grab attention’

In OOH News By M4G Bureau - August 07, 2023

During her talk at the Outdoor Advertising Convention 2023 in Delhi, Anita Nayyar, COO – Media & Communication, Patanjali Ayurved reemphasized the need to use OOH for impactful communication

‘Information overload has led to shorter attention spans’

In OOH News By M4G Bureau - August 07, 2023

With the rise of short form of content and the sheer amount of it, consumer attention has become the new currency that brands are vying for says Rajib Basu, Partner, PwC India.

Eifel Tower erected in Mumbai as part of promotion for ‘Bawaal’

In Campaigns By M4G Bureau - August 04, 2023

The structure was juxtaposed with the billboard in Mumbai’s Juhu area.

Madison Media moves up to be the World’s 4th largest Independent Media Agency

In OOH News By M4G Bureau - August 04, 2023

A report released by RECMA, an independent global rating agency, saw Madison move up a spot from rank 5 to rank 4 this year.