EG Communications bags exclusive rights to wrap trains on 3 DMRC lines

In OOH News By Bhawana Anand - September 08, 2014

EG Communications has bagged the rights to wrap DMRC Metro carriages on three lines for a period 10 years through an open tendering process

A Season of Opportunities

In OOH News By Nabamita Chatterjee - September 08, 2014

The Durga Puja (Durgotsav) is the season of hope for the OOH industry in Kolkata and rest of West Bengal. Every year, brands of all hues make their presence on permanent and temporary outdoor media available in the region to connect with a large out of home audience.

Blackberry dials into youth at Malhar Festival

In OOH News By Bhawana Anand - September 02, 2014

The brand engaged with the youth in multiple ways at the festival to showcase the smartphone's features

Honda taps rural audience with mobile service vans

In OOH News By Bhawana Anand - September 02, 2014

The brand has pressed into service its unique'Mobile Service Van' to connect with both prospective and existing customers in the rural areas

Srishti Communications bags sole ad rights at Davangere, Shimoga railway stations

In OOH News By Rajiv Raghunath - September 02, 2014

The firm has won the rights from the Mysore Division, of South Western Railway for a 5-year period through an open tendering process

Century Group fast-tracks station branding biz

In OOH News By Nabamita Chatterjee - August 27, 2014

The OOH firm has sole ad rights at 89 railway stations in Bihar and aims to become the largest player in station branding in the eastern zone

Global Advertisers wins award

In OOH News By VJ Media Bureau - August 27, 2014

Global Advertisers won the award for developing innovative and cost-effective media strategies for some of the leading brands in the real estate sector

Apollo Tyres enhances visibility at IGIA

In Campaigns By Bhawana Anand - August 27, 2014

A new 3D creative has been used, on a larger display area

DDB Mudra West appoints Ferzad Variyava as Group Creative Director

In OOH News By VJ Media Bureau - August 26, 2014

Variyava commands over 13 years of experience, having worked on household blue chip brands in the banking, media, FMCG, beauty, personal care, travel and telecom domains

Atin OOH pilots'Azaadi Ki Udaan' at Hyd airport

In OOH News By VJ Media Bureau - August 26, 2014

Brands like LIC, Kashish, Pride India and Godrej have participated in the consumer engagement initiative spread over 20 days