BMC set to take over maintenance of 24 skywalks from MMRDA

In OOH News By Hema Tiwari - December 22, 2014

BMC will earn an estimated Rs 100 crore as annual advertising revenue from the 24 skywalks

Indian OOH industry is primed for accelerated growth: EFI CEO

In OOH News By Rajiv Raghunath - December 22, 2014

Guy Gecht, CEO of EFI, believes the Indian OOH media is the best platform for brands to establish a deep connect with the large young population in the country

Vodafone to roll out innovative OOH campaigns to promote cycling marathon

In OOH News By VJ Media Bureau - December 22, 2014

Jagran Engage is the outdoor partner for the second edition of Vodafone Cycling Marathon that will be held in Bengaluru on March 1, 2015

AmEx reaches out to the masses through Mumbai Metro One

In Campaigns By Jubilee Cardozo - December 22, 2014

The American Express campaign at Mumbai Metro One is impactful during morning traffic hours, where about 10-15 people halt every half hour to show interest in connecting and knowing more about Amex.

Pioneer Publicity bags ad rights on PMPML bqs, buses

In OOH News By Rajiv Raghunath - December 19, 2014

The OOH firm has bagged the contract in Pune for 3 years

IndiaMART boards DMRC for an impactful OOH journey

In Campaigns By Bhawana Anand - December 19, 2014

IndiaMART, an online marketplace, has wrapped the entire Delhi Metro train on the Yellow Line route, plying between Jahangirpuri and HUDA City Centre

RED FM tunes into outdoor to promote'Raunac Ki Dilli - 10 Lakh Tere Haath'

In Campaigns By Bhawana Anand - December 17, 2014

The three-week outdoor campaign to support 93.5 Red FM's initiative'Raunac Ki Dilli - 10 Lakh Tere Haath,\' was executed at key intersections on the arterial roads, connecting roads of NCR towns & key markets in Delhi NCR besides media on metro stations/trains.

Amira connects with customers through Biryani Festival in Noida

In Campaigns By VJ Media Bureau - December 17, 2014

At the two-day Biryani festival, more than 20,000 people served Biryani made from Amira rice. The unprecedented pre-event buzz saw almost 1000 people register online to participate in fun activities at Amira Stall.

Kinetic Worldwide India wins UTI MF OOH mandate

In OOH News By Bhawana Anand - December 16, 2014

Kinetic has also executed two extensive UTI MF campaigns across multiple cities

Global Advertisers' large Bandra site figures in BBC report

In OOH News By Jubilee Cardozo - December 16, 2014

The report refers to the 120 ft x 140 ft site at Bandra as the most expensive spot