Mounthill Realty showcases'The Pyramid' in Kolkata

In Campaigns By Nabamita Chatterjee - March 02, 2015

Balaji Ads executed the campaign using more than a hundred hoardings in and around the city to promote the residential project

"We Have Selected Avenues Where The Audience Is Relaxed"

In Viewpoints By M4G Bureau - February 27, 2015

Vishnu Telang of Khushi Advertising talks about the cluttered traditional media market, and how clients are looking for something clutter-free, innovative and exciting which Khushi delivers in its unique ambient media basket.

STAR Sports showcases 4K content to cricket fans at Delhi, Mumbai airports

In OOH News By Bhawana Anand - February 26, 2015

Times OOH executed the branding campaign for a period of one month

B Natural makes an impactful OOH splash in Bengaluru

In Campaigns By Rajiv Raghunath - February 26, 2015

Crossroads executed the 21-day campaign in the city in a highly creative fashion, keeping in view the target audience

Milestone Brandcom wins OOH mandate from Bharti Airtel

In OOH News By Rajiv Raghunath - February 24, 2015

Nabendu Bhattacharrya, CEO & MD, Milestone Brandcom, confirmed the development and expressed his deep satisfaction at winning what is viewed as the largest account in the OOH domain.

Indian ad industry expected to grow by 9.6% in 2015 - Pitch Madison report

In OOH News By Jubilee Cardozo - February 23, 2015

Key findings of the report say that Indian advertising industry grew a whopping 16.4% in 2014 and is expected to grow by another 9.6% in 2015, taking the total advertising market to Rs 40,658 crore by end of 2015. Thus the advertising market over two years would have grown by 27.5%

'Traffic counts are a good starting point for OOH accountability'

In Viewpoints By M4G Bureau - February 23, 2015

Mark Henning, Head of Media & Digital, AMAP, Millward Brown explains that the requirement of metrics is not only to justify the campaign but also to retain and grow budgets, whereas his Indian clients are using research just to identify channel choice and media weights.

JCDecaux India sets two national records certified by Limca Book of Records 2015

In OOH News By VJ Media Bureau - February 20, 2015

The site has display area of 521 ft x 42 ft placed on Delhi Airport Express Metro Line

Vodafone develops mini hoardings to promote 121 Plan in UP East

In OOH News By Bhawana Anand - February 20, 2015

The brand has covered 948 locations across 23 districts in the region

Value & Budget Housing Corporation grabs attention at KIA

In Campaigns By Bhawana Anand - February 19, 2015

JCDecaux proposed a comprehensive network of outdoor media format called \'Seniors\' at the departure and arrival area, ensuring maximum visibility in the most frequented area of the airport.