Results For "AR"
6238 News Found
Leverage digital technologies, localise messaging: Pradeep Shrivastava
In OOH News By VJ Media Bureau - July 28, 2015
Pradeep Shrivastava, Chief Marketing Officer of Reliance Jio, delivered the keynote address titled"If OOH could sing and interact in local dialect†on the opening day of the Outdoor Advertising Convention (OAC) held in Mumbai during July 24-25.
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning†on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.
OOH media networks will grow in India, says experts
In OOH News By VJ Media Bureau - July 28, 2015
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015
OOH is highly influential, says Anupriya Acharya
In OOH News By VJ Media Bureau - July 28, 2015
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
White label ATM marketing opens up new OOH avenues: Anurag Nigam
In OOH News By VJ Media Bureau - July 28, 2015
Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'
Metro networks offer innovative OOH options: Abhay Mishra
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenuesâ€, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.
Consolidation could spark investor interest on OOH business: Gaurav Deepak
In OOH News By VJ Media Bureau - July 28, 2015
Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.
Innovations key to OOH success, say bankers
In OOH News By VJ Media Bureau - July 28, 2015
The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.
OAC 2015 inaugurated in Mumbai on July 24
In OOH News By VJ Media Bureau - July 28, 2015
The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.
Kinetic India bags maximum OAA 2015 metals
In OOH News By VJ Media Bureau - July 27, 2015
Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.