Personalised OOH: Precision targeting comes to China Post screens

In Digital OOH By VJ Media Bureau - August 24, 2015

China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.

Kinetic launches in Russia, Ilya Cheredin appointed as CEO

In OOH News By VJ Media Bureau - August 21, 2015

Kinetic Russia will be headed by CEO Ilya Cheredin, who joins the company from Poster Group, where he has worked for more than 20 years.

OOH Advertising revenue in US goes up by 3.8% in Q2 2015

In OOH News By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Mercedes Benz GLA 45 AMG makes a statement at KIAB

In OOH News By Bhawana Anand - August 20, 2015

The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.

Dr. Fixit wraps Mumbai Metro to promote'Freedom from Leakage'

In Campaigns By Nabamita Chatterjee - August 20, 2015

The brand campaign aims to encourage commuters to protect their homes from'Damp Walls, Damp Ceilings, No Rising Dampness, No Cracks and No Leakage'.

Australia's largest digital full motion billboard comes to Melbourne

In OOH News By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

Hoardings within railway premises in Chennai now require corporation approval

In OOH News By VJ Media Bureau - August 14, 2015

Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises

Vodafone makes a mark with catchy outdoor innovations at Rath Yatra, Puri

In Campaigns By VJ Media Bureau - August 14, 2015

Vodafone establishes it's ground at the Puri Rath Yatra reaching out to the scores of consumers and laid out a spread of initiatives for the benefit of devotees.

Origins to construct a swanky foot-over-bridge in Lucknow

In OOH News By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

'Railway media ensures maximum consumer connect for advertising brands'

In Viewpoints By M4G Bureau - August 11, 2015

Srishti Communications holds ad rights on railway media in a large number of cities. S Kumar, Founder and Managing Director of the firm, believes that advertising brands will profit the most by using railway media to connect with a wide cross-section of people. Kumar shares his views in an interview to Rajiv Raghunath. Edited excerpts: