UK’s Wildstone diversifies into alternative DOOH formats through major acquisition of assets from Smart Outdoor

In Digital OOH By M4G Bureau - September 08, 2023

Smart Outdoor will continue to market all of these digital displays as a media operator and will use this strategic partnership with Wildstone as a driver for further growth across the country.

World Out of Home Organization signs up Citix from Kazakhstan as 200th member

In OOH News By M4G Bureau - September 08, 2023

Citix is an innovative technology developer at the intersection of Smart Cities and AdTech

Himalaya Extends Branded Baby Care Room at Goa’s Manohar International Airport

In Campaigns By M4G Bureau - September 08, 2023

It joins a network of 150 baby care feeding rooms by Himalaya across the country.

Rapport unveils DOOH campaign across the UK for US Open

In Campaigns By M4G Bureau - September 08, 2023

Residents of UK can finally watch the US Open on Sky Sports since 2015.

Metro and train advertising can enrich daily commute: JCDecaux report

In Research By M4G Bureau - September 08, 2023

The study, titled “Metro/Train Stories: Time and Space for a Daily Dialogue with Urban Lives”, is based on over 5,000 survey responses from over 14 countries.

Have a ‘great hair day’ with Sephora in Dubai

In Campaigns By M4G Bureau - September 08, 2023

The cosmetic giant unveiled its latest campaign with an innovative billboard where the visual changes as one drives past it.

'Bharat: Mother of Democracy' - A special initiative by Tagbin to Greet World Leaders at G20 Summit

In Digital OOH By M4G Bureau - September 06, 2023

An innovative AI Holobox, placed at the entry of the exhibition, will provide personalized greetings for VIPs, VVIPs and other visitors.

‘Quality of software & service is very important when you invest in a digital signage solution’

In Viewpoints By N Jayalakshmi - September 06, 2023

In this exclusive interaction with Media4Growth, Gagan Preet Singh Malhotra - Director of Noida-based Malhotra Electronics, which sells the Wybor brand of Digital Signage solution, shares his market observations and the company’s journey in the digital signage space.

JCDecaux wins bus shelter contract of Toulouse Metropole and street furniture contract of the City of Toulouse for 15 years

In OOH News By M4G Bureau - September 06, 2023

The Paris-based OOH giant secured the rights for the fourth largest city in France following two different competitive tenders.

Neil Diamond Musical: A Beautiful Noise to open DPAA Summit in New York on Oct 10

In OOH News By Rajiv Raghunath - September 06, 2023

Broadway has always leveraged out of home and so it is fitting that we once again have an iconic Broadway show: Barry Frey, President & CEO, DPAA