"OOH plays a very important strategic role in our circle campaigns"

In Viewpoints By M4G Bureau - April 22, 2016

Sunita Bangard, President - Marketing, Idea Cellular India believes that outdoor is the only medium that offers you the opportunity for local treatment of any campaign.

Dainik Bhaskar gains maximum visibility through OOH at Kumbh Mela

In Campaigns By Satarupa Chakraborty - April 20, 2016

World's fourth largest and India's largest circulated daily Dainik Bhaskar leaves no stone unturned when it came to using OOH media at Kumbh Mela this year.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

In OOH News By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

In OOH News By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

Measurement of ROI is difficult in OOH

In Viewpoints By M4G Bureau - April 19, 2016

Deepika Tewari of Tanishq shares the brand's equation with outdoor and its role in capturing their TG.

Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016

In OOH News By VJ Media Bureau - April 18, 2016

Archana Aggarwal, VP - Brand, Airtel will anchor the Young Outdoorians Contest that is open to media professionals below 30 years working with brands, specialist agencies and OOH media owning firms

Café Coffee Day brings winter through billboards this summer

In Campaigns By Satarupa Chakraborty - April 18, 2016

Using varied OOH formats, Café Coffee Day's recent multi-city campaign uses day-to-night innovative effect

Bank of Baroda gains visibility in South through train branding

In Campaigns By VJ Media Bureau - April 18, 2016

Executed by Srishti Communications - Bangalore, a glance at the displays in each compartment gives a good idea of the various products and services rendered by Bank of Baroda for their clients.

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

In OOH News By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Gionee unveils new global brand identity with Kolkata Knight Riders

In OOH News By Nabamita Chatterjee - April 14, 2016

The brand chose to announce the new image with KKR since the message as well as the bright hues of the logo signifies an energetic, passionate and warm image which rightfully compliments the extremely zealous team.