Let us be an indispensable part of the planning: Vikram Sakuja

In OOH News By VJ Media Bureau - June 17, 2016

Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-à-vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.

OOH has powerful relevance in most significant growth areas of marketing: David Gordon

In OOH News By VJ Media Bureau - June 17, 2016

Presenting his session on"OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising.

Nirav Modi Jewels entices its TG through outdoor

In Campaigns By Satarupa Chakraborty - June 16, 2016

Premium jewellery brand Nirav Modi used premium quality outdoor in Delhi and Mumbai to create brand awareness and recall.

Rahul Taneja, CBO, Jabong to speak on E-com & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 16, 2016

Rahul Taneja, Chief Business Officer of Jabong, will share his perspectives on the theme"How OOH helps E-com brands in customer acquisition? Opportunities & Challenges”

Gionee Mobiles get charged up on billboards

In Campaigns By Satarupa Chakraborty - June 16, 2016

Use of static and moving LED lights made the latest outdoor campaign of Gionee Mobiles stand out in 40 Indian cities.

Giant Rooh Afza bottle amazes commuters in Varanasi

In Campaigns By Satarupa Chakraborty - June 15, 2016

A 12-feet backlit replica of the Rooh Afza bottle surprises commuters in Varanasi.

Manu Seth to speak on mobility & OOH at OAC 2016

In OOH News By VJ Media Bureau - June 14, 2016

Manu Seth, Senior Director Marketing, South Asia, HTC, will share this viewpoints on the topic"Will integration of mobility solutions with OOH deliver brand message more effectively? The way forward”

Neo@Ogilvy appoints Deepankar Kapoor as Head of Strategy for India

In OOH News By Nabamita Chatterjee - June 14, 2016

Deepankar joins Neo@Ogilvy from Havas Media where he was leading the digital strategy function while working with brands such as Star TV, Sun Pharmaceuticals, LG, Amway, Xolo, Clovia among others.

DDB Mudra West ropes in Kapil Tammal as Executive Creative Director

In OOH News By Nabamita Chatterjee - June 13, 2016

He comes with more than 15 years of experience, specializes in brands across categories ranging from FMCG, E-Commerce businesses, Apparels, Financial Sectors, Retail, Real Estate and Media companies.

Sharat Sharma, Director (Operations), DMRC to address OAC 2016

In OOH News By VJ Media Bureau - June 13, 2016

Mr Sharma will speak on the theme"How Metro networks can attract high-end brands to advertise on Metro media” on Day of the Convention