Swarovski awards full service media operations to Havas Media

In OOH News By Satarupa Chakraborty - July 06, 2016

Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide

Metro Shoes puts its best foot forward through OOH

In Campaigns By Satarupa Chakraborty - July 06, 2016

As part of their'Find your pair' campaign, Metro Shoes uses traditional media to ambient outdoor formats in nine Indian cities.

Myntra invites fashionistas via outdoor

In Campaigns By Satarupa Chakraborty - July 04, 2016

Fashion creatives on large outdoor formats invite fashionistas to login and shop.

Vodafone Mobile Buses connect pilgrims at Pandharpur Yatra

In Campaigns By Satarupa Chakraborty - June 29, 2016

Mobile buses with Vodafone branding offer internet-enabled services to pilgrims frequenting Pandharpur Yatra.

Built to Grow

In Viewpoints By M4G Bureau - June 29, 2016

It takes two to tango and in OOH advertising, while demographics are the hygiene sails, the economic factors steer the advertising economy.

Ecosys OOH paints Maharashtra with Colors Marathi

In OOH News By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

Do the DOOH

In OOH News By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

The Yak is Back in QMS' latest Digital OOH Campaign

In Digital OOH By Nabamita Chatterjee - June 27, 2016

This temperature driven campaign marks the evolution of the Yak in the outdoor media domain with QMS previously working with Lazy Yak to deliver an impactful brand campaign across the company's digital network earlier this year.

Smart OOH For Smart Cities

In OOH News By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

Professionalism must take centre stage

In Viewpoints By M4G Bureau - June 23, 2016

Relationships are the bedrock on which society has evolved. To exclude relationships from life would make life less liveable.