Amazon India promises"Big Brands, Bigger Deals”

In Campaigns By Nibedita Saha - October 05, 2016

The Amazon India OOH campaign that ran in cities like Mumbai, Bengaluru, and others, was largely deployed on traditional OOH formats, but the difference had been the manner in which formats like billboards were creatively used

Adani Wilmar's Fortune covers length & breath of Delhi NCR on Delhi Metro

In Campaigns By Satarupa Chakraborty - October 05, 2016

OOH firm eg.communications executed the train wrap and in-train branding campaign for the brand that got underway in early September

Vritti emerges Most Admired Rural Marketing Agency at ACEF Awards 2016

In OOH News By VJ Media Bureau - October 04, 2016

Vritti i-Media bagged four golds in the"Most Admired Agency for Rural Marketing”,"Making the Best Use of Home Media”,"Best Integrated Program of the Year”, and"Most Innovative Use of Media” categories at the recently held Asian Customer Engagement Forum (ACEF) Awards 2016

Salem Division, Southern Railway invites bid for ad display at 6 stations

In OOH News By VJ Media Bureau - October 04, 2016

The six stations are: Coimbatore, Tiruppur, Erode, Karur, Salem Town and Salem

UK's Outdoor Plus unlocks DOOH potential to augment'right time marketing'

In Digital OOH By VJ Media Bureau - October 04, 2016

Outdoor Plus has inked a new partnership that will see it display live Financial Times headlines atop Santander ads upon its digital displays

Nobel Memorial Wall inaugurated at DMRC's Rajiv Chowk station

In OOH News By VJ Media Bureau - October 03, 2016

The Nobel Memorial Wall at Rajiv Chowk Metro station is designed and installed in a digital format, displaying information the contribution of the Nobel Laureates

Quantum Outdoors deepens footprint in south Delhi

In OOH News By Satarupa Chakraborty - October 03, 2016

Quantum Outdoors has won branding rights on 8 unipoles and 1 public utility branding in premium locations of south Delhi

KAIA means business when it comes to campaign duration

In OOH News By Rajiv Raghunath - October 03, 2016

In a strongly-worded circular that was issued by KAIA to the members before Onam in mid-September, the Association urged the members to bring down the Onam festival-centred campaigns on the very day the campaign duration ended.

Laqshya creates OOH visibility for IT Dept's IDS

In Campaigns By Satarupa Chakraborty - October 03, 2016

Laqshya Advertising bagged the creative artwork related to Income Tax Declaration Scheme from the Income Tax Department. The campaign was then rolled out on different OOH formats

Cadbury Dairy Milk's digital OOH initiative goes viral on Friendship Day

In Campaigns By Nibedita Saha - September 30, 2016

Posterscope India executed the live billboard campaign for Cadbury Dairy Milk brand which became a massive viral phenomenon within an hour of the billboard going live