Digital license plate - next DOOH frontier

In Digital OOH By VJ Media Bureau - January 13, 2017

The smart license plate would be an IoT platform

Burrp! brings the restaurants rating in OOH

In Campaigns By Satarupa Chakraborty - January 12, 2017

Burrp engages customers on outdoor platforms to rate their favourite restaurants

Parag Milk Foods reaches out to people in the East on the'Go'

In Campaigns By VJ Media Bureau - January 12, 2017

The campaign, planned and executed by MOMS Outdoor Media Solutions in Kolkata, Rest of West Bengal and the North East, was principally targeted at the working population.

Global OOH revenues Up 6.2% in 2016, strongest growth since 2007

In Digital OOH By VJ Media Bureau - January 12, 2017

Global OOH advertising revenues, including digital and traditional OOH media, grew 6.2% to $49.23 billion in 2016, as consumer time spent with OOH media increased 1.5% to 66 minutes per week, according to new research from US-based PQ Media

No pictures of ministers, political leaders on hoardings in poll-bound states: EC

In OOH News By VJ Media Bureau - January 11, 2017

In keeping with the model code of conduct, in the poll-bound states photographs of ministers and politicians on hoarding displays and posters that publicise the achievements of the particular minister, leader or political party should be either removed or suitably masked

SDMC to go with record high minimum reserve price for BRT tender

In OOH News By Satarupa Chakraborty - January 10, 2017

The tender will be for 10 unipoles, 30 flag-signs and 8 toilet blocks on the BRT Corridor. The civic body plans to mop up Rs 10 crore a year from these properties.

Kinetic India to adopt Aureus software by Feb-end

In OOH News By Satarupa Chakraborty - January 10, 2017

The cloud-based exclusive planning software will assist the Kinetic India team at all stages of an OOH campaign - bringing in greater efficiency -- from planning to billing

Big FM goes live at JCDecaux bus shelters in Delhi with romantic hits

In Campaigns By Satarupa Chakraborty - January 10, 2017

Big FM is promoting their brand among young college and office goers

McDonald's dishes out'Any Time Kebab' offering in Hyderabad

In Campaigns By VJ Media Bureau - January 09, 2017

MOMS Outdoor Media Solutions has executed the 1-month campaign

Now, patents for DOOH advertising

In Digital OOH By VJ Media Bureau - January 09, 2017

Patents for outdoor advertising making use of digital technology are becoming extremely popular in countries like South Korea