Digital billboard ads target wealthy drivers in UK

In Digital OOH By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

Clear Channel International launches OOH programmatic buying tool

In Digital OOH By VJ Media Bureau - January 20, 2017

The tool makes the media simpler to plan, buy, optimise and measure through familiar buying technologies offering data-fueled audience-based solutions in real time, says William Eccleshare, chairman and chief executive of Clear Channel International

TIMDAA to start OOH network at Delhi airport's T2

In OOH News By Satarupa Chakraborty - January 19, 2017

TIMDAA is launching its own network of static and digital OOH media at T2 of Delhi airport while upgrading the existing media network at T3.

Selvel Media unveils new FOB in Lucknow

In OOH News By Satarupa Chakraborty - January 19, 2017

The 8-ft high FOB offers double sided advertising area totalling 120 sq. ft

Vijas Digital evangelising digital wall painting in rural OOH space

In OOH News By Satarupa Chakraborty - January 17, 2017

Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available

Gionee in high tempo at Sunburn Festival in Pune

In OOH News By Satarupa Chakraborty - January 17, 2017

Gionee undertook extensive venue branding at the music festival and conducted a variety of contests that engaged the large audience there. Rapport Outdoor executed the branding initiatives

Piccadilly Circus billboards go dark for 1st time in many years

In Digital OOH By VJ Media Bureau - January 17, 2017

The large illuminated advertising screens currently on the façade of Piccadilly Circus will be replaced by a single huge ultra-high definition curved LED display. The work is expected to be completed by autumn 2017

Railways ushers in policy to increase non-fare revenues 4 times

In OOH News By VJ Media Bureau - January 16, 2017

The stated objective is to achieve accelerated growth in non-fare revenues by leveraging the vast Railway infrastructure for big commercial returns

Platinum glistens under the OOH glare

In Campaigns By Satarupa Chakraborty - January 13, 2017

Laqshya crafted the 28-city OOH campaign that turned the spotlight on PGI's premium offerings

HR Johnsons drives home lifestyle solutions

In Campaigns By VJ Media Bureau - January 13, 2017

The campaign was planned and executed by MOMS Outdoor Media Solutions in Maharashtra, Tamil Nadu, Kerala and Goa.