Apex Ultima Protek steals the thunder in the outdoor

In Campaigns By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Ignore technology at your own peril: Alok Jalan

In OOH News By Rajiv Raghunath - February 21, 2017

Laqshya Media Group is planning to set up an in-house tech lab even as the top management takes strident steps to create a range of digital assets, more particularly in the controlled indoor environments.

All eyes on Tube advertising in the UK

In Digital OOH By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

Railways to come up with 17 new media packages soon

In OOH News By Satarupa Chakraborty - February 15, 2017

Indian Railways will be inviting bids to 12 tenders for outdoor media outside stations this month and 5 packages for train wraps and other internal media by March

Saloni Mustard criss-crosses West Bengal with bus branding

In Campaigns By Satarupa Chakraborty - February 15, 2017

Ecosys OOH had planned and executed the transit media campaign using media on 125 buses that run on city and long-distance routes

Registration open for FEPE Congress in Stockholm

In OOH News By M4G Bureau - February 14, 2017

Media4Growth has discussed with FEPE special rates for the participation of Indian delegates in the next FEPE Congress that will be held in Stockholm, Sweden during June 7-9, 2017.

India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017

In OOH News By M4G Bureau - February 14, 2017

Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.

KMC awards rights for new LED boards to Selvel Advertising, Enkon, P.K. Advertising

In OOH News By Nabamita Chatterjee - February 13, 2017

Selvel has won the rights for 11 LED boards while Enkon received 5 and P.K. Advertising got rights for 3 LED boards installation in the city of Kolkata

New India Assurance boards DMRC Line II

In Campaigns By Satarupa Chakraborty - February 13, 2017

The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign