Malaysia's Digi introduces DOOH solution Hyerlocal Media

In Digital OOH By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

Avery Dennison launches new gen cast films

In OOH News By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

Tribes takes up presenting sponsorship of OAC 2017

In OOH News By M4G Bureau - April 10, 2017

The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.

Agra OOH industry cries foul against civic body moves

In OOH News By Rajiv Raghunath - April 05, 2017

The Outdoor Advertising Association of Agra says the Agra Municipal Corporation's decision to exponentially increase the ad tax rates is highly arbitrary and particularly hurts the small media owning firms

Veet hits the streets as summer sets in

In Campaigns By M4G Bureau - April 05, 2017

Laqshya Solutions has planned and executed the Veet three-week, multi-city campaign

Geopath selects Streetlytics to power MORE

In Digital OOH By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Tiger Beer takes Air-Ink to streets of the world

In Digital OOH By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Council of Paris says big'No' to sexist outdoor ads

In Digital OOH By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.

Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor

In Campaigns By Namisha Raj - March 28, 2017

Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition