SDMC brings down media on public utilities, Laqshya calls action arbitrary

In OOH News By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017

In OOH News By - May 15, 2017

The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer

In OOH News By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

Pan Vilas makes a striking presence in Ahmedabad

In Campaigns By Bhawana Anand - May 15, 2017

Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard

OOH most effective in driving online activity, says study

In Digital OOH By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.

Koryo beckons consumers with quality assurance

In Campaigns By Bhawana Anand - May 12, 2017

The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

In OOH News By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Amul goes outdoor with'goodness of cow milk'

In Campaigns By Bhawana Anand - May 10, 2017

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.

Savlon hits the streets to promote Swasth India

In Campaigns By Nabamita Chatterjee - May 10, 2017

On the World Hand Hygiene Day observed on May 5, Savlon Swasth India Mission undertook a unique initiative to spread awareness on hand hygiene and the need to'Ask for Clean Hands'