Titan appoints OMI as OOH partner

In OOH News By M4G Bureau - June 13, 2017

Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.

Tom Goddard is new FEPE President, next FEPE Congress in Sorrento, Italy

In Digital OOH By M4G Bureau - June 13, 2017

Tom Goddard takes over from former Clear Channel International Europe President Matthew Dearden; FEPE International has also confirmed the appointment of former ISBA director of advertising and media Bob Wootton as its new Executive Director. Wootton succeeds John Ellery.

AAI invites bids for ad rights at Indore airport

In OOH News By M4G Bureau - June 12, 2017

The exclusive advertisement rights shall include setting up static and digital formats, covering some 6,000 sq.ft in total of which 3,500 sq.ft would be inside the airport building. The contract will be awarded for a period of 10 years.

Ola promotes'Raabta' on its car entertainment platform

In OOH News By Bhawana Anand - June 12, 2017

Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers

NY-based Brooks Brothers spreads reasons to love Supmia

In Digital OOH By M4G Bureau - June 12, 2017

The transit campaign displays the new Summer Collection and Campaign Features Supima Cotton.

The Social Street partners with The National Trust's'Inclusive India Initiative'

In OOH News By M4G Bureau - June 09, 2017

The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.

Kinetic Worldwide bags Black Elephant (Grand Prix) at Kyoorius D&AD Creative Awards 2017

In OOH News By M4G Bureau - June 09, 2017

Kinetic took home 4 awards which included one Black Elephant (Grand Prix) for its project Mukhota - The life saving mask

Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress

In OOH News By Rajiv Raghunath - June 09, 2017

The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver

DDB Mudra North bags MY FM's creative mandate

In OOH News By M4G Bureau - June 08, 2017

A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.

Bright Outdoor wins prestigious awards

In OOH News By M4G Bureau - June 08, 2017

Bright Outdoor Media recently received the prestigious Dadasaheb Phalke Award as the'Best Outdoor Company' in recognition of the extensive outdoor campaigns done for various movie promotions.