ITW Consulting bags title, in-stadia ad rights of India cricket tour of Sri Lanka

In OOH News By M4G Bureau - July 17, 2017

The exclusive deal involves title rights, on-ground and in-stadia advertising rights for all the cricket matches played during the ongoing Sri Lanka v/s Zimbabwe and forthcoming Sri Lanka v/s India series

L’Oreal showcases the ‘Magic Touch’ in the outdoor, uses innovations to drive product awareness

In Campaigns By Bhawana Anand - July 17, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days.

V L Rajesh to speak on OOH marketing at OAC 2017

In OOH News By M4G Bureau - July 14, 2017

V L Rajesh is one of the best known corporate leaders with extensive experience in sales and marketing, manufacturing and PD and business leadership

Godrej Nature's Basket fortifies its organic offering

In Campaigns By Bhawana Anand - July 13, 2017

Created by Storyboard agency, the innovation provided wholesome benefits to the brand by attracting the growing segment of health-conscious consumers

Havas Media Group in tie-up with Kerala-based IMC Advertising

In OOH News By M4G Bureau - July 13, 2017

As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group

Mac Gangam to conduct a session on DOOH site development at OAC 2017

In OOH News By M4G Bureau - July 13, 2017

Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally

Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights

In OOH News By Bhawana Anand - July 13, 2017

Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets

Dalmia Cement reinforce brand presence in Odisha during Rath Yatra

In Campaigns By Bhawana Anand - July 12, 2017

Showcasing rapid infrastructure development of Odisha along with a life-size chariot, the brand’s fun zone allowed people to get themselves clicked against the backdrop of Bay of Bengal while learning global best practices in house building from industry experts present at the venue.

World motor sport body FIA executes international OOH campaign on road safety

In Campaigns By Bhawana Anand - July 12, 2017

The Indian part of the FIA road safety campaign has been kicked off on JCDecaux’s Citylights media in Delhi NCR

Idea 4G Hotspot creates instant connect with consumers in Hyderabad

In Campaigns By Bhawana Anand - July 12, 2017

The installation was done to showcase the width and expanse of Idea 4G where multiple consumers enjoyed seamless internet experience.