Results For "AR"
6245 News Found
Five Trends for OOH In 2016
In Gallery By - August 31, 2017
Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium
OOH industry should work in an integrated manner: Panel
In Gallery By - August 31, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
‘Unified data key to effective OOH planning’
In Viewpoints By M4G Bureau - August 31, 2017
Jim Liu, Executive Director, China Outdoor Data Corporation (CODC)talked about the organisation’s growth journey and areas of expertise in conversation with Rajiv Raghunath on the sidelines of the 58th FEPE Congress that was organised in Stockholm in June 2017. Edited excerpts:
Air Asia partners promotion of 'Toilet - Ek Prem Katha'
In Gallery By M4G Bureau - August 31, 2017
The airlines partners Viacom 18 Motion Pictures in the movie promotion
Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high
In Campaigns By M4G Bureau - August 31, 2017
The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.
AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar
In OOH News By M4G Bureau - August 31, 2017
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.
Media owners cite viability issues concerning Railways’ Mumbai OOH Area package
In OOH News By Bhawana Anand - August 31, 2017
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues
Honeywell vests Zenith India with media duties
In OOH News By M4G Bureau - August 29, 2017
The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.
Large formats will once again embellish Mysuru cityscape
In OOH News By Bhawana Anand - August 29, 2017
The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.
Vodafone celebrates environment-friendly Ganeshotsav
In Campaigns By M4G Bureau - August 29, 2017
Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city
