LG showcases OLED Video Wall at 2017 CEDIA trade show

In Digital OOH By M4G Bureau - September 15, 2017

LG OLED has created a new high-end category of displays that delivers a picture with perfect blacks and incredible colour, even from wide viewing angles.

Ayuda implements deep integration with Hivestack

In Digital OOH By M4G Bureau - September 15, 2017

Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients

Skechers appoints Scarecrow Communications for creative exertion

In OOH News By M4G Bureau - September 15, 2017

The agency has already begun work for their new products to be launched soon.

Car sales uptick augurs well for OOH business

In OOH News By M4G Bureau - September 14, 2017

Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.

Imara engages young women audience in Mumbai, Bengaluru

In Campaigns By M4G Bureau - September 14, 2017

The campaign, planned and executed by Madison Outdoor Media Solutions (MOMS), was essentially directed at the e-commerce shopper universe.

Larger screens enable global public display revenue to grow 18% CAGR: IHS Markit

In OOH News By M4G Bureau - September 13, 2017

The global public display market can be expected to grow from $6 billion in 2016 to $13.7 billion by 2021 in revenues

ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan

In OOH Solutions By M4G Bureau - September 13, 2017

The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology

State-of-the-art ad-roller® set to invade malls, airports with innovative media

In OOH Solutions By Rajiv Raghunath - September 12, 2017

The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media

DDB Mudra Group wins the creative mandate for PUMA

In OOH News By M4G Bureau - September 12, 2017

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.

dentsu X India appoints Roopam Garg as Chief Client Officer

In OOH News By M4G Bureau - September 12, 2017

Roopam brings with him a rich experience of 22 years across multiple markets; India, MENA, China, Vietnam, London