JCDecaux North America, Neustar partner to bring audience analytics to OOH analysis

In OOH Solutions By M4G Bureau - December 01, 2017

Neustar combines customer history data with consumer demographics and behavioural data to create audience groups that are unique to a business, channel and product

‘Globally OOH is leveraging mobility in significant ways’

In Gallery By - November 30, 2017

In his session at Delhi NCR Talks OOH, David Payne, Founder, Mediabridge Global, presented a comparative study of technology adoption in the OOH space in global markets. He also engaged in a focused discussion with Satyabrata Das, Head - Strategic Alliances and Corporate Communications, Laqshya Media Group, on the opportunities in the Indian market

‘Delhi NCR is bristling with OOH growth opportunities’

In Gallery By - November 30, 2017

Suresh Balakrishna, CEO, Kinetic Advertising India, highlighted the myriad OOH avenues that are opening up in the region, buoyed by a large, young consumer base, domineering presence of top advertising brands, and potential for DOOH expansion

‘OOH must extend maximum value to advertising brands’

In Gallery By - November 30, 2017

Prem Shankar Jha, Dy Commissioner, South Delhi Municipal Corporation (SDMC) highlighted the critical need for the OOH industry to create the right conditions for advertising brands to showcase their offerings in the most compelling

‘OOH success in large airports is paving way for OOH growth in smaller airports’

In Gallery By - November 30, 2017

RK Singh, Executive Director - Commercial, Airport Authority of India (AAI) shares their evolving & friendlier approach towards simpler policy to deliver maximum benefits to investing media companies. AAI is also shifting focus towards airports of smaller towns that have enormous unlocked potential

Small OOH formats ideal for FMCG brands to connect with mid-segment market

In Research By M4G Bureau - November 30, 2017

A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising

Netflix’s The Punisher is the next on OOH

In Campaigns By M4G Bureau - November 30, 2017

The creatives have been designed in a way to narrate a story and build suspense via a series of billboards; the campaign has been executed by Kinetic India

Century Group bags sole ad rights at Dibrugarh airport

In OOH News By M4G Bureau - November 30, 2017

Century Group of Companies has bagged the sole rights for a period of 10 years; With this acquisition, the company has expanded its portfolio of airport advertising offerings in the region as they also hold the rights at Imphal Airport and Silchar airport

Vistara promises a premium travel experience all the way

In Gallery By M4G Bureau - November 29, 2017

The campaign has been rolled out in Delhi NCR and Bengaluru. With its brand purple hue in the background, the creative of the campaign showcases a comfortable sitting cabin with a smiling passenger that is highlighted with LED lighting on some sites

OOH audience growth in Australia outstrips population growth

In Research By M4G Bureau - November 29, 2017

While other traditional media channels see their audiences fragment or decline, OOH’s audiences in Australia continue to grow. This is great news for advertisers who are looking to reach large audiences with their products and services