Results For "AR"
6248 News Found
Nestle retains Publicis Media’s Zenith as AOR agency
In OOH News By M4G Bureau - December 07, 2017
The FMCG major called for a review after five years in November 2017 which saw some leading media groups from across the country participate
Lima innovatively depicts menace of pollution
In Campaigns By M4G Bureau - December 07, 2017
The campaign utilized the air pollution to communicate the hazards of car pollution and the benefits of natural gas
MCDs issues order to root out unauthorised hoardings
In OOH News By M4G Bureau - December 06, 2017
After a discussion with Delhi’s LG Anil Baijal, the three corporations have taken a step to remove the clutter ahead of an international summit that will be organised in the capital city
‘Voice will become primary way to interact with the world:’
In Research By M4G Bureau - December 06, 2017
Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future
Manyavar & Mohey make a fashion statement on JCDecaux street furniture
In Campaigns By M4G Bureau - December 06, 2017
The campaign, planned and executed by Kinetic India, is running on JCDecaux Booster Network that provides powerful frequency ideal for enhancing Manyavar and Mohey’s brand recall and brand fame
‘Exclusive rights, metrics, RoI vital to OOH’s competitiveness’
In Gallery By - December 05, 2017
The panelists shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
Globally, apart from Digital, OOH is the only medium growing: GroupM study
In Research By M4G Bureau - December 05, 2017
The report states that OOH’s share of ad pie has increased from 6.1% in 2016 to 6.2% in 2017 and 6.3% in 2018 – the highest since 1993; the Indian market is positively impacted by urbanisation and rising wages resulting in strong consumer growth in financial, durables, services and retail sectors
With ‘The Crown’, Netflix dominates Western Mumbai OOH
In Campaigns By M4G Bureau - December 05, 2017
Hoardings lined up across the roads and flyovers depict the royal characters of ‘The Crown’ to create buzz for the second season of the period drama centered around Queen Elizabeth II
Drop in Delhi Metro ridership no worries for OOH players
In OOH News By Bhawana Anand - December 05, 2017
DMRC maintains that the decline in ridership in the month of October was a temporary blip and that the fare hike was long due; media owners state that brand advertisers will not be detracted by the ridership fall as their TGs continue to travel by the Metro trains
‘As demand for green printing picks up, costs are bound to come down’
In Gallery By - December 04, 2017
Naresh Kumar Dasari, MD of Macro Media Digital Imaging and Bhagwath Prasad, MD of Printech Digital advocated the reasons for OOH to go green, in their joint presentation at the Delhi NCR Talks OOH Conference