Network Media Solutions counts on cohesive civic policies for DOOH expansion

In Digital OOH By Amaan Kazmi - January 03, 2018

With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth

Punjab & Haryana HC asks state governments to introduce ad bylaws before Mar 9

In OOH News By M4G Bureau - January 03, 2018

A division of the Punjab & Haryana High Court issued this order while conducting a hearing on the ongoing petition related to illegal media prevailing in various cities of Punjab and Haryana

Ola goes into overdrive to promote ride sharing, outstation travel offerings

In Campaigns By M4G Bureau - January 03, 2018

The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

Zomato continues to give plenty of #foodforthought

In Campaigns By M4G Bureau - January 01, 2018

The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king

Thums Up Charged goes ballistic in the outdoor

In Campaigns By Amaan Kazmi - December 30, 2017

To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous

Retrospective: Delta Dating Wall among best of 2017

In Campaigns By M4G Bureau - December 29, 2017

Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn

Park Avenue showcases fashion that will ‘knock your socks off’

In Campaigns By M4G Bureau - December 28, 2017

The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions

EDMC invites bids for street light pole kiosks ad rights

In OOH News By M4G Bureau - December 28, 2017

The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years