Results For "AR"
6249 News Found
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
Spotify sets the tone for 2018 in the spirit of ‘hope and optmism’
In Campaigns By M4G Bureau - January 14, 2018
Created by Spotify's in-house agency, the out of home campaign has been unveiled in seven U.S. cities (New York, Los Angeles, Chicago, Dallas, Miami, Nashville, and Washington D.C) and in 18 global locations
IDBI Federal Life sprints the Marathon on Kolkata Metro
In Campaigns By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4
Bangalore Metro enters fast lane, leg up for OOH
In OOH News By M4G Bureau - January 12, 2018
The passenger traffic increase and addition of train trips augurs well for the OOH media firms that have taken up media rights on this network, as also the host of media solutions firms that are tapping into this space
SDMC invites bids for street furniture sites in central, south zones
In OOH News By - January 12, 2018
The allotment will be done on monthly license fee basis for the maintenance and operation of a cluster of sites in the central and south zones of SDMC. The contract will be awarded for a period of 7 years
FEPE opens contest for annual awards, introduces Rising Star Award
In OOH News By M4G Bureau - January 12, 2018
The Rising Star Award be awarded to someone aged 30 or under who has made an outstanding contribution to the OOH industry while directly employed in the OOH industry, working for a media owner, specialist or technology company
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
In Digital OOH By M4G Bureau - January 11, 2018
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi
Mumbai outdoor policy on the anvil; MHOA working closely with BMC
In OOH News By Bhawana Anand - January 11, 2018
The first draft of the policy is expected to be out by end-January; MHOA is also advocating the introduction of digital formats in the city, at least in select areas to begin with
Vodafone to hit the OOH streets soon with Cheeka and friends
In OOH News By M4G Bureau - January 11, 2018
The outdoor campaign will talk about the vast network the brand has been built over the years; the outdoor campaign is expected to go live in about a fortnight featuring the Cheeka Army