Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference

In OOH News By M4G Bureau - February 07, 2018

Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications

ITW Consulting bags in-stadia ad rights for Tri-Series in Sri Lanka

In OOH News By M4G Bureau - February 07, 2018

ITW Consulting is permitted to market the in-stadia advertising rights and can enter into contract with potential clients and agencies towards exploiting the rights commercially

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Samsung India flags off second leg of ‘Safe India’ campaign

In Gallery By M4G Bureau - February 06, 2018

The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges

NEC Display Solutions acquires LED solutions provider S[quadrat]

In OOH Solutions By M4G Bureau - February 06, 2018

The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities

Hand painted billboards make rare appearance

In OOH News By M4G Bureau - February 06, 2018

Mural painters like The Walldogs in the US are keeping alive the traditional art of hand-painted billboards; mural paintings are also giving city landscapes an aesthetic look

Samsung India flags off second leg of ‘Safe India’ campaign

In Campaigns By M4G Bureau - February 06, 2018

The second phase of Samsung ‘Safe India’ campaign was rolled out in Delhi, Mumbai, Chennai and Lucknow through messages displayed on public information systems and LED walls as well as films and skits in schools and colleges

Bajaj’s Dominar 400 to hyper-ride OOH streets soon

In OOH News By M4G Bureau - February 05, 2018

The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience

Karnataka Talks OOH conference in Bengaluru this Friday

In OOH News By M4G Bureau - February 05, 2018

The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.

Audi India gives wing to #A5BratPack campaign

In Campaigns By M4G Bureau - February 05, 2018

A Jet Airways’ Boeing 737 airplane has been wrapped with creatives promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations