‘Right context, right time – key to OOH success’

In Viewpoints By Bhawana Anand - February 19, 2018

Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience

Digital OOH powers oOh!media’s strong H1 performance

In Digital OOH By M4G Bureau - February 19, 2018

Digital revenue as a percentage of total revenue rose to 59.8% for the full year, up from 45.6% for the year before, superceding traditional format as the majority revenue earner, and extending the strong first half gains in revenue from oOh!media’s digital network of 8,000 screens

Prakash Arts inaugurates new FOB in Hyderabad

In OOH News By M4G Bureau - February 19, 2018

The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands

Dineout goes big on OOH to promote dining festival

In Campaigns By Bhawana Anand - February 19, 2018

The OOH driven marketing campaign was designed to make dinning out a special experience by allowing masses to try new restaurants and cuisines at a lucrative deal

Tanishq crafts a glittering outdoor presence

In Gallery By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

OOH to grow 10% in 2018: Pitch Madison Report

In Research By M4G Bureau - February 16, 2018

Retail, Consumer Services and Real Estate have been the top three consuming categories of OOH. However, Consumer Services (Hospital, Restaurant and Education) reduced spends by 8% and Real Estate spends too declined by 11%. The highest growth was recorded by the Telecom category at 29%

‘Business consolidation augurs well for OOH’

In OOH News By M4G Bureau - February 16, 2018

OOH leaders observed at the Karnataka Talks OOH conference held in Bengaluru that consolidation of OOH business will usher in improved across-the-board industry compliance, increase media rates and boost client confidence in the medium

Ocean Outdoor, Landsec share the Chubby Hearts London love

In Digital OOH By M4G Bureau - February 16, 2018

Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot on Valentine’s Day

Tanishq crafts a glittering outdoor presence

In Campaigns By M4G Bureau - February 16, 2018

OMI used its in-house proprietary planning tool to give the campaign high visibility and maximum impactful exposure. The media deployments were done in a way as to cover all arterial routes and important touchpoints in the target cities

Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses

In OOH News By M4G Bureau - February 15, 2018

The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand