Results For "AR"
6251 News Found
Surat MC sets ambitious target of Rs 100 cr ad tax revenues
In OOH News By M4G Bureau - February 28, 2018
Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body
UK’s Talon Outdoor forays into US market
In OOH News By M4G Bureau - February 28, 2018
Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact
Nirav Modi scam dents OOH to some extent
In OOH News By Bhawana Anand - February 28, 2018
While the scam has hit the business, specialist agencies believe that there are no major longer-term implications
Freedom Oil slips into the OOH fast line with JarCar offer
In Campaigns By M4G Bureau - February 28, 2018
The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize
Media owners expect Hyderabad Metro pillar units to yield better returns in future
In OOH News By Bhawana Anand - February 27, 2018
Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause
Pari’s fear factor writ large on OOH canvas
In Campaigns By Bhawana Anand - February 27, 2018
Handled by Minimax Ads, a Mumbai based media owning firm, stimulating innovations have been executed in the city of Mumbai to grab people’s attention.
Grandesign brings on board Doug Hecht to reinforce $100mn growth plan
In OOH News By M4G Bureau - February 27, 2018
Hecht will work with the San Diego-based company’s advisory board to define key strategic initiatives that continue to attract the right kind of clients and drive the company to the top of the marketing food chain.
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
Globally networked indoor, outdoor digital screens in the offing
In Digital OOH By M4G Bureau - February 23, 2018
Romania’s The Pole Society, funded by Techstars and Ginco in the Middle East, is creating a globally interconnected network for indoor and outdoor digital screens
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states