Results For "AR"
6252 News Found
‘Airports are an incredibly efficient media environment’
In Viewpoints By Rajiv Raghunath - April 21, 2018
Robbie Dery, Group Director, oOh! Fly, the airport media arm of Australia’s oOH!, shares his thoughts on the different dimensions of airport advertising and how digital media is transforming the business
SDMC opens tender for Unipole Cluster & Toilet Blocks
In OOH News By M4G Bureau - April 20, 2018
The tender property spread across major locations of Delhi & NCR will be given for 3+2 years of duration
‘OOH plus mobile retargeting works well for QSR brands’
In Research By M4G Bureau - April 20, 2018
When OOH leverages aggregated and anonymised mobile location data, the medium will offer quick-service advertisers a highly visible and measurable medium that drives sales directly to franchises
Hasiru Dala Innovations partners RCB, others in flex recycling
In OOH Solutions By Bhawana Anand - April 20, 2018
Hasiru Dala Innovations—a non-profit engaged with marginalised waste workers in Bengaluru, handles the complete waste management at the Chinnaswamy Cricket Stadium, and transports the used flex to another NGO Swabhinann
Clovia raises a bold question to Delhi girls
In Campaigns By Bhawana Anand - April 20, 2018
With an aim to raise the awareness about right cup sizes and to start a conversation about it, the brand opted for cup branding targeting college goers in Delhi NCR
OOH can help brands derive higher ROI from advertising
In Research By M4G Bureau - April 19, 2018
Globally, marketers of successful brands allocate an average of only 13% of their budgets to OOH advertising; this despite the lower cost of OOH compared to other paid media
JCDecaux Australia partners with Seedooh to verify OOH campaigns
In Digital OOH By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Railway media packages run out of steam
In OOH News By Bhawana Anand - April 18, 2018
Advertising rights will likely be handled by the various commercial divisions all over again
OOH industry continues to bear burden of inconsistent, arbitrary ad taxes
In OOH News By Rajiv Raghunath - April 18, 2018
Why must different civic bodies apply different tax norms when the purpose of GST implementation was to bring about uniformity in taxes?
Fortune assumes an imposing brand presence in Kanpur
In Gallery By Bhawana Anand - April 17, 2018
The building wrap, executed by Organized Outdoor Options, gives Fortune brand a massive 12,000 sq. ft brand display that could possibly put in the shade any other brand display in its vicinity