Lamar Advertising secures exclusive ad rights at St. Louis Lambert International Airport, US for 7 yrs

In OOH News By Rajiv Raghunath - December 01, 2023

Lamar to upgrade and add both static and digital advertising displays at third-busiest medium-sized airport in the US

Diriyah evokes The City of Earth with The United – the first ever transatlantic OOH showcase

In Digital OOH By Rajiv Raghunath - December 01, 2023

The United was developed as a collaboration between Ocean and Branded Cities to showcase latest DOOH technologies and immersive formats like Deepscreen® and Dreamroom 3D.

SEPL Visual Solutions to showcase interactive display products at DDX Asia expo

In OOH Solutions By M4G Bureau - November 30, 2023

SEPL Visual Solutions specialises in innovative Absen Outdoor Naked-eye 3D LED walls and will be participating as exhibitor at DDX Asia - the one-stop exhibition of digital display solutions for retail and OOH industries, to be held at the Nehru Centre, Worli, Mumbai, on December 8-9, 2023.

Elevite Media collaborates with JK Tyre for co-branding with Bollywood mega blockbuster Tiger 3

In Campaigns By M4G Bureau - November 30, 2023

Elevite Media, known for its innovative and impactful marketing strategies, weaved the magic of cinema with the reliability and quality associated with JK Tyre

Zitcha, Broadsign partner to drive global in-store retail media market

In Digital OOH By M4G Bureau - November 30, 2023

New advertising technology integration delivers global omnichannel retail media solution

Madison Loop wins integrated account of Oberoi Realty

In OOH News By M4G Bureau - November 30, 2023

The agency will oversee creative, digital media, social media and performance marketing for the client

‘Cost alone can’t be a consideration when choosing a digital display solution’

In Viewpoints By M4G Bureau - November 28, 2023

Pankaj Bellad, Business Head – LOGIC asserts why it’s important for buyers to understand all the critical aspects of a digital display solution to get the best long-term returns on their investments, in this exclusive conversation as part of the ‘Insights @ Digital X’ series presented by DDX Asia.

WOO adds new members from Africa, Europe, Asia, US and Australasia

In OOH News By M4G Bureau - November 28, 2023

WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world”.

UAE DOOH major BackLite Media to integrate inventory with LMX SSP

In Digital OOH By M4G Bureau - November 27, 2023

“This new partnership has further opened up our programmatic inventory to the rest of the world,” says Sean Gadsby, Head of Programmatic, BackLite Media

The Crown Estate lights up London’s West End with delightful Christmas pigeons OOH spot

In Digital OOH By M4G Bureau - November 27, 2023

The campaign debuted with a 10-minute takeover of the Piccadilly Lights, using Ocean’s DeepScreen OOH activation to create a delightful, bespoke 3D story