‘Lost in Space’ carves its own space in the outdoor

In Gallery By M4G Bureau - April 30, 2018

The campaign, which was launched internationally with a big rollout in India, marked an impressionable presence in Delhi, Mumbai and Bengaluru markets. Kinetic India handled the media buying and execution of the campaign in India

Ogilvy Bangalore wins the communication mandate for Chumbak in India

In OOH News By M4G Bureau - April 30, 2018

The first campaign is expected to be out during Diwali season this year

Bullseye Media fast-tracking Jaipur Metro pillar media development

In OOH News By M4G Bureau - April 30, 2018

The company is putting up 1,000 plus front-lit structures on the metro pillars spread across the city

New unipoles on road medians in Bhopal catch the eye of advertising brands

In OOH News By Bhawana Anand - April 30, 2018

Maheshwari Advertising, leading media owning firm in Madhya Pradesh and Chattisgarh markets, is marketing these front-lit, 2-sided formats that are sized 20ft x 10 ft

TradeStation gives everyone a ‘fresh look’

In Gallery By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiGo and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

TradeStation gives everyone a ‘fresh look’

In Campaigns By M4G Bureau - April 28, 2018

The online trading firm hosted a “pop-up” event in New York City, with the support of DiMassimo Goldstein and Grandesign, offering participants the chance to “Get a Fresh Look” with free haircuts, blue dye jobs and blue wigs

‘Audience metrics will raise advertiser confidence in OOH’

In Viewpoints By Bhawana Anand - April 28, 2018

FMCG major Parle Products is one of the long-standing advertising brands on the OOH canvas. B. Krishna Rao, Category Head – Parle Products shares his thoughts on what brings the brand to the OOH space

DDB San Francisco showcases a green billboard display

In OOH Solutions By M4G Bureau - April 27, 2018

In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate how energy can be conserved

Digikore launches two new LED products in India

In Digital OOH By M4G Bureau - April 27, 2018

Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs

Agra MC specifies locations for hoardings in city

In OOH News By Bhawana Anand - April 26, 2018

The move will help the civic body to root out unauthorised media sites, but the ease of doing business at the specified locations would depend on the terms laid down in the tenders