‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

Blow hot, blow cold -- depending on the season

In Research By M4G Bureau - May 25, 2018

Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm

No new tenders until GHMC ad policy is implemented

In OOH News By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Bisleri Fonzo fizzes up with #MMMbhiAAHbhi

In Campaigns By Ria Banerjee - May 25, 2018

Executed by media planning and buying agency, Wavemaker, and with the creative handled by FCB Ulka, the month-long integrated marketing campaign is aimed at appealing to the youth with a healthy and refreshing choice for sultry summer

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

In OOH News By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

NGC Photo Ark initiative campaigns for endangered species

In Gallery By - May 24, 2018

IOAA, with the help of Zenith OOH, brings the worldwide campaign to India to drive the attention of the masses towards endangered species. This year, the Endangered Species Day breaks boundaries through a worldwide OOH campaign

NGC Photo Ark gets digital platform in India

In Campaigns By Bhawana Anand - May 24, 2018

With the help of Zenith OOH, IOAA brings the worldwide campaign to India to drive the attention of the masses towards endangered species

LATAM OOH entities form regional body ALOOH

In OOH News By M4G Bureau - May 24, 2018

ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador

Vodafone celebrates cricket fandom on digital screen

In Digital OOH By M4G Bureau - May 23, 2018

The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding

Large format printer market posts strong growth in Q1 2018: IDC Report

In Research By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth