TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018

In OOH News By M4G Bureau - June 13, 2018

In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry

Sonata ushers in wedding season with multi-city outdoor campaign

In Gallery By M4G Bureau - June 12, 2018

Spanning markets ranging from Tier 1 cities to Tier 6 towns, the campaign was designed to build a large base for the watch brand. Outdoor Media Integrated (OMI), a division of the Laqshya Media Group, crafted the strategy and executed the campaign

MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018

In OOH News By M4G Bureau - June 12, 2018

Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.

Punjab Govt directs ULBs to step up outdoor media tendering process

In OOH News By Bhawana Anand - June 11, 2018

The state government is looking at aggressively achieving the ad revenue targets set for the financial year by creating more avenues for advertising & branding options

‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way

In OOH News By M4G Bureau - June 11, 2018

The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact

‘Programmatic DOOH standards & technology are progressing’

In Viewpoints By Rajiv Raghunath - June 10, 2018

Adam Green, Sr Vice President and General Manager, Broadsign Reach, talks about the future course of programmatic digital OOH

Dollar creates a buzz in Outdoor with Bollywood stars

In Campaigns By Ria Banerjee - June 08, 2018

Large OOH formats, comprising hoardings, unipoles and transit media, have been deployed hugely for Dollar Bigboss and Missy campaigns

KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018

In OOH News By M4G Bureau - June 08, 2018

Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions

Sonata rings in wedding season with a multi-city OOH campaign

In Campaigns By M4G Bureau - June 08, 2018

The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand

FEPE International announces 2018 Awards winners

In OOH News By M4G Bureau - June 08, 2018

The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo