Bengaluru OOH staring at likely policy paralysis

In OOH News By Bhawana Anand - August 23, 2018

Media owners in the city see no rationale in going for an entirely new ad policy considering that the ad policy was amended in 2016 in keeping with the market conditions

DMRC to share with SDMC revenues from station branding

In OOH News By Bhawana Anand - August 23, 2018

DRMC is likely to be sharing 35% of the revenues accrued from branding of metro stations falling in SDMC jurisdiction

‘Experience Axis’ amplifies the joy of shoppping

In Campaigns By Bhawana Anand - August 23, 2018

The campaign, featuring Axis Bank brand ambassador Deepika Padukone, highlights the offers attached to the bank’s credit & debit cards

BBMP ad policy likely to submitted by Aug 31

In OOH News By M4G Bureau - August 22, 2018

BBMP will submit its advertisement policy by August 31 after finalising it by August 23 and getting necessary clearance from the state government

‘Ghoul’ screams horror on OOH

In Campaigns By M4G Bureau - August 22, 2018

Netflix has run the campaign in 2 phases, drawing a lot of attention to the show

UK’s OOH revenue up 1.5% YOY

In Research By M4G Bureau - August 22, 2018

The OOH industry remains resilient in Q2 2018; DOOH saw a revenue growth of 6.4%

Dr. Velumani inspires OOH industry at OAC 2018

In Gallery By - August 21, 2018

Chairman of Thyrocare, Dr A Velumani shared his life journey, beginning from the childhood till date, where he explained that Leaders are made, not born

Tim Bleakley shares factor responsible to make an iconic site

In Gallery By - August 21, 2018

The CEO of Ocean Outdoor addresses the Indian OOH Industry during his session on how iconic DOOH changed the rules globally during his session

Indian Roads Congress Secy Gen SK Nirmal @OAC 2018

In Gallery By - August 21, 2018

Sanjay Kumar Nirmal who has been associated with IRC for more than 30 years will share his perspective on how OOH industry can complement the roads infra development

OOH has a role cut out in smart city development: Prem Shankar Jha

In Gallery By - August 21, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape