Delhi HC dismisses appeals on putting up disclaimer on DMRC FIITJEE/IIT co-branding media

In OOH News By M4G Bureau - September 14, 2018

Court told IIT Delhi to file a suit of patent/trademark infringement if it was not satisfied with the order

fbb Glam Tram criss-crosses Kolkata

In Campaigns By Ria Banerjee - September 14, 2018

City of Joy upped its glamour quotient with the fbb branded tram

‘Collaborating with Govt key to our future success’

In Viewpoints By Rajiv Raghunath - September 12, 2018

Charmaine Moldrich, CEO, Outdoor Media Association (OMA), Australia, talks about DOOH growth, the next steps for MOVE and the industry’s involvement in smart city development

MCGM, MHOA to discuss issues related to rooftop sites

In OOH News By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

Vodafone brings back eco-friendly ponds for Ganesh Chaturthi

In Campaigns By M4G Bureau - September 12, 2018

‘Vodafone Eco Ponds’ set up at 7 Vodafone Stores in Pune and 4 mobile ‘Vodafone Eco Ponds’ will serve housing societies for eco-friendly visarjan

cure.fit to hit OOH, cinema screens #ForTheLoveOfFit

In OOH News By M4G Bureau - September 11, 2018

Beginning with a digital campaign, the promotion will also make its way to cinema screens, OOH and print

Patna MC set to root out rooftop sites

In OOH News By Bhawana Anand - September 11, 2018

The Patna Municipal Corporation took cognizance of the overwhelming number of unauthorised media units that were in business in the city, which were eating into the business of legal media

Victoria Beckham debuts on Piccadilly Lights

In Digital OOH By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

DTIDC opens contest for best bus shelter designs

In OOH News By M4G Bureau - September 10, 2018

Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2 lakh each

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience