JCDecaux unveils The Kensington, a unique, sculptural digital canvas

In Digital OOH By M4G Bureau - September 28, 2018

Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London

On-ground activation tops Britannia’s rural market strategy

In OOH News By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Cure.fit hits the streets for #ForTheLoveOfFit

In Gallery By Bhawana Anand - September 27, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

In OOH News By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

Panasonic Indian ventures into Digital Display Business with SignEdge Solution

In OOH Solutions By M4G Bureau - September 27, 2018

The all new Panasonic series of Professional display monitors and 4k video wall is a fine blend of integrated display solutions, coupled with high quality viewing characteristics

Holiday Inn checks into Bangalore City rail station

In Campaigns By M4G Bureau - September 27, 2018

In Bengaluru, there is seemingly a surge in demand for the formats that are untouched by the ban – namely, transit media that includes airport media, railway media, bus shelter media, and skywalk media

Prsym partners with Inflow Technologies for Proprietary LPD 6K Series for distribution

In OOH Solutions By M4G Bureau - September 26, 2018

Prysm embarks upon partner-distributor led model for serving the growing India market

Kumbh mela ideal for brand promotions

In OOH News By Bhawana Anand - September 26, 2018

Kumbh Mela is one of the most preferred occasions for various national brands to undertake for experiential branding whereby brands not only engage with the masses but accomplish their respective long-term marketing objectives

Cure.fit hits the streets for #ForTheLoveOfFit

In Campaigns By Bhawana Anand - September 25, 2018

The campaign promotes the fitness brand along with its various sub-brands targeting high footfall locations in Delhi