Arrow Digital inaugurates demo/experience centre in Mumbai

In OOH Solutions By M4G Bureau - October 09, 2018

The demo room is built for multi-purpose use, where visitors can walk through and view the extensive product showcase

Railway orders probe into hoarding structure collapse in Pune

In OOH News By Bhawana Anand - October 08, 2018

The mishap that claimed lives was apparently caused by poor handling of the removal of the hoarding structures

‘OOH delivers high brand recall’

In Viewpoints By Bhawana Anand - October 08, 2018

Ulf Smedberg, Country Marketing Manager – IKEA India, speaks about how OOH helped the iconic brand to build an awe-inspiring imagery of its India debut

Chennai Metro PSD formats gaining traction

In OOH News By Bhawana Anand - October 08, 2018

Mark Metro which holds the exclusive ad rights for Chennai Metro stations maintains that the PSD media format is now drawing the attention of national brands

Festive spirit lights up Mumbai mall media

In OOH News By Shradha Mishra - October 08, 2018

Mall media, like large formats in the city, are attracting a slew of advertising brands

Festive season renders a new dash of colours to Mumbai OOH

In Campaigns By Shradha Mishra - October 05, 2018

Busy stretches like Western Express Highway, Bandra and S.V. Road see a spate of new campaigns by major brands

TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising

In Digital OOH By M4G Bureau - October 05, 2018

First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model

KSRTC invites bids for advertising on different categories of buses

In OOH News By M4G Bureau - October 05, 2018

Bids invited for awarding license for the display of advertisement in KRSTC fast passenger category buses, ordinary buses and KURTC Buses on the auction cum tender basis for five years separately

BBMP’s new ad policy impales outdoor business in the city

In OOH News By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

POPODAX innovates to build market for Ready to eat Appalams

In Campaigns By Bhawana Anand - October 04, 2018

Executed by the Surespace agency in several markets such as Chennai, Coimbatore, Madurai, Trichy and Salem where Bus shelters have been kept as the main format