Group M report ranks India as 3rd largest contributor in advertising

In Research By M4G Bureau - December 05, 2018

Cinema & outdoor to continue to grow in the country as technology adoption improves ad visibility

Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela

In OOH News By Bhawana Anand - December 05, 2018

Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays

Zenith wins global media business for Lactalis

In OOH News By M4G Bureau - December 04, 2018

The agency been appointed Master Agency Partner, commanding 75% of Lactalis’ markets

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

QMS creating largest multi-media biz in New Zealand

In OOH News By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital

OOH will contribute $2.52bn to overall ad-pie in 2018-2021

In Research By M4G Bureau - December 04, 2018

India, part of Fast-track Asia, will be the 3rd contributing country followed by US & China in the global advertising expenditure

Unipoles set for debut on Chandigarh landscape

In OOH News By M4G Bureau - December 04, 2018

The UT Administration has permitted installation of unipoles in particular sectors, industrial area and IT park

IIT & FIIT JEE co-branding battle comes to an end

In OOH News By M4G Bureau - December 03, 2018

The station branding has been taken by Bureau of Indian Standard (BIS)

Wonderbra returns to UK OOH with “Hello Me!”

In Digital OOH By M4G Bureau - December 03, 2018

Exclusive posters through Ocean revisit the most iconic billboard of all time with timely new message

SDMC plans to roll back property tax on media

In OOH News By Bhawana Anand - December 03, 2018

The matter was taken up by IOAA North Indian Chapter