1st Transit Media Talks Conference in Mumbai on Feb 28

In Gallery By - January 19, 2019

OOH stakeholders to chart the growth map for India’s transit media industry

Samsung Teases Galaxy Unpacked 2019 with Captivating Billboards in Paris

In Campaigns By M4G Bureau - January 19, 2019

The campaign pays homage to the company’s Korean originality & tease an exciting future for the Galaxy lineup

Tinder’s new dating tip: ‘Adulting can wait!’

In Gallery By Bhawana Anand - January 18, 2019

Tinder’s latest OOH campaign, handled by Havas Media, which rolled out at high footfall areas in multiple cities, is an extension of its digital campaign released last month with the message: ‘Adulting Can Wait’.

Display Metrics India unveils OOH metrics development roadmap

In OOH News By Rajiv Raghunath - January 18, 2019

Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian OOH industry in association with IOAA

Futek Digital installs LED screens at South Delhi market

In Digital OOH By Bhawana Anand - January 18, 2019

The company focuses on digital expansion with the launch of large format digital screen installed at Delhi’s GK1 M Block Market

John Ellery to chair FEPE awards panel

In OOH News By M4G Bureau - January 18, 2019

Katrin Robertson from blowUP Media, Charmaine Moldrich, CEO of Australia’s Outdoor Media Association are on the panel

SDMC says no let up on fee demand on mall media

In OOH News By M4G Bureau - January 18, 2019

The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media

New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising

Tinder says it loud and clear: Why go ‘adulting’ when there’s so much more to do!

In Campaigns By Bhawana Anand - January 17, 2019

The campaign, handled by Havas Media, has been rolled out in multiple cities at high footfall areas

Century Group partially retains media rights at Patna rail junction

In OOH News By Bhawana Anand - January 17, 2019

In a fresh bid for the media rights, the OOH firm has retained the rights on media assets outside the station