Outdoor Advertising Awards (OAA) contest is open

In OOH News By M4G Bureau - April 10, 2019

The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Apple & MCDonald’s ranked top advertisers in OAAA MegaBrands 2018 report

In Research By M4G Bureau - April 10, 2019

“Major tech brands are using big screens in the real world to direct consumers to the smaller screens from which they operate,” said OAAA’s CMO Stephen Freitas

Dentsu Aegis Network makes leadership changes at Happy mcgarrybowen

In OOH News By M4G Bureau - April 09, 2019

Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen

Delhi IPL team goes all out with new branding

In Campaigns By M4G Bureau - April 09, 2019

The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan

The more the merrier, Imagica’s message this summer

In OOH News By M4G Bureau - April 08, 2019

The 360-degree promotional ad campaign by the theme park brand engages its target audience with the idea that fun multiplies with like-minded groups

BJP dominates OOH space with multiple creative

In Gallery By - April 08, 2019

The national political party creates splash on the outdoor medium with different agendas

It’s all wall paintings rather than hoardings in West Bengal

In OOH News By Ria Banerjee - April 08, 2019

Political parties in West Bengal cut down on hoardings and other large formats due to the ECI recommendation on less usage of PVC for election campaigning this year

OOH ad sales grew by +8.5% in US in 2018: Magna report

In Research By M4G Bureau - April 08, 2019

The report shows that OOH is the only linear media type to experience consistent organic revenue growth

Karukrit Advertising wins gantry media rights near Alipore ZOO

In OOH News By Ria Banerjee - April 05, 2019

With an investment of Rs 4 crore, the foot over bridge has been executed under the PPP model with Kolkata Municipal Corporation