Asian Paints’ new campaign canvas: Calcutta’s art hub

In Campaigns By Ria Banerjee - April 15, 2019

Ideated by Creocraft, the campaign in Calcutta’s art hub Kumartuli, had a carnival by local artists to celebrate World Art Day and Bengali New Year

Signpost India wins two Bronze medals at Creative ABBY Awards 2019

In OOH News By M4G Bureau - April 15, 2019

Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category

IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

Shoppers Stop’s ode to regional Indian New Years

In OOH News By Ria Banerjee - April 12, 2019

The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

In OOH News By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

Times Square to get a facelift this summer

In Digital OOH By M4G Bureau - April 12, 2019

Fast-growing out-of-home media company New Tradition bags exclusive licensing rights to One Times Square’s new 350-Foot-Tall Digital Ad Display

SBI Life Insurance goes rural with awareness drive this World Health Day

In Campaigns By M4G Bureau - April 11, 2019

The Breast Cancer awareness drive was supported by the Women’s Cancer Initiative -Tata Memorial Hospital and the local Sarpanch of the village

Bisleri Camels to make their OOH appearance

In OOH News By M4G Bureau - April 11, 2019

The second phase of ‘Har Paani Ki Bottle Bisleri Nahin’ will be executed 360 degree

And now it’s the Congress with its campaign pitch

In Campaigns By Bhawana Anand - April 11, 2019

The election campaign by the Congress party has been plastered on a bouquet of formats in Delhi

OPPO awards ICC World Cup campaign mandate to ITW Playworx

In OOH News By M4G Bureau - April 10, 2019

The campaign will be launched across mediums along with high powered on-ground activations