Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty

In OOH News By Amrit Mishra - February 05, 2024

Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.

Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods

In OOH News By Neelambari Kakaraparthi - February 05, 2024

Murugan lays emphasis on the need for robust brand tracking mechanisms

A strategic recipe for maximising ROI

In OOH News By Neelambari Kakaraparthi - February 05, 2024

A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.

Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference

In OOH News By Amrit Mishra - February 05, 2024

Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.

Lekshumanan Annamalai, Co-Founder, Coral Media to moderate discussion on ‘What's the RoI that OOH must deliver to advertiser?’

In OOH News By M4G Bureau - January 31, 2024

The panel includes Murugan S, CEO, Southern Health Foods; Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express; Himanshu Mehta, Director - Growth Marketing, Beepkart

‘Fighter’ ascends to new heights with ground-breaking marketing campaign

In Campaigns By M4G Bureau - January 31, 2024

The campaign planned and executed by Khushi Advertising, seamlessly blended ambient, DOOH and traditional outdoor marketing with avant-garde innovations, cementing Fighter's place in the spotlight.

Worldcom OOH onboards Ruben Valverde as Head of Operations Europe

In OOH News By M4G Bureau - January 31, 2024

The global OOH specialist strengthens its presence in the European market

ideacafe.agency Founder Nabendu Bhattacharyya to address 2nd South India Talks OOH conference in Chennai on Feb 2

In OOH News By M4G Bureau - January 31, 2024

Nabendu will be sharing his perspectives on ‘What will it take to double OOH business in southern markets’

PPDS officially enters Outdoor LED Display market

In OOH Solutions By M4G Bureau - January 30, 2024

Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona

Eminent Film Writer & Director Vasanth S Sai to deliver the keynote at 2nd South India Talks OOH conference

In OOH News By M4G Bureau - January 30, 2024

Vasanth S Sai will speak on ‘The art of story-telling: Essence of advertising’