OOH to outperform traditional media: Magna Report

In Research By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

‘The time for DOOH has truly arrived’

In Viewpoints By Rajiv Raghunath - June 24, 2019

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA) shares his perspectives on the growth and development of DOOH media and the factors that will determine this industry’s growth journey

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

In OOH News By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

Ocean Outdoor rolling out Birmingham’s biggest DOOH roadside network

In Digital OOH By M4G Bureau - June 21, 2019

130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway

Why suburban railway passengers matter to brand marketers

In Research By Bhawana Anand - June 21, 2019

A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers

UK’s Women’s Aid and Engine wins Grand Prix in Ocean’s 10th anniversary celebration of top DOOH campaigns

In Digital OOH By M4G Bureau - June 21, 2019

DOOH is redefining human engagement, says Ocean CEO Tim Bleakley

Bigg Boss Tamil season 3 goes big on OOH

In Campaigns By Ria Banerjee - June 21, 2019

Star Vijay channel has utilized a big bunch of OOH media formats to build buzz for the show in a month-long campaign

Display panel market to reach USD 167.7 billion by 2024

In Research By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

White Rivers Media wins O-Line-O’s marketing mandate

In OOH News By M4G Bureau - June 20, 2019

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

Are there no takers for public utilities?

In OOH News By Bhawana Anand - June 20, 2019

Even as Smart City projects come up focusing on public conveniences; these utilities are yet to find a strong foothold as advertising formats in brands’ budget and mindset