Sunny Oil’s new brand recipe includes OOH

In OOH News By M4G Bureau - August 29, 2019

Called “Life Aapki, Recipe Aapki” campaign, the brand is set to reach out to the masses with OOH medium and offline activations

'OOH to become increasingly important for OTT category': Tarun Katial

In Gallery By - August 28, 2019

Outdoor is not anymore about only advertising, it’s about customer acquisition

‘The DOOH boom is here. Sink or swim’: Remi Roques

In Gallery By - August 28, 2019

Remi drives and implements the strategy for Ayuda Media Systems, by developing new opportunities, onboarding clients on the Ayuda software and attracting and retaining top talent

MCGM new draft ad policy in a limbo still

In OOH News By Pray Jani - August 28, 2019

The draft policy is being internally discussed, but no headway yet on finalisation of the draft provisions

Find out where to tap YANKS audience

In Research By M4G Bureau - August 28, 2019

Young Adults with No Kids (YANKS) audience prefers watching movies and theme parks on weekend

MG Hector makes maiden appearance at BIAL

In Campaigns By M4G Bureau - August 28, 2019

As a part of the complete OOH plan, India’s 1st ever Internet car is stationed at the airport targeting high-disposable audience

Cadbury Dairy Milk Silk ropes in Kartik Aaryan

In OOH News By M4G Bureau - August 28, 2019

The association is an endeavour to further strengthen brand’s connection with youth

BBMP Policy 2018 or State Rules 2019: Time will tell

In OOH News By Bhawana Anand - August 27, 2019

Industry keen on the Bengaluru Mahanagara Palike Advertisement Rules 2019 coming into effect

Tata CLiQ Electronics launches awareness campaign

In Campaigns By M4G Bureau - August 27, 2019

Partnering with Kinetic Worldwide, the brand executed a campaign to present the best of CLiQ and PIQ services offered through their app

Moving Walls acquires digital signage platform Quad42 Media

In Digital OOH By M4G Bureau - August 27, 2019

The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space