Now Google dons the role of your nearest store locator

In Campaigns By M4G Bureau - September 03, 2019

The OOH campaign promotes the brand’s search engine efficiency that helps users locate their nearest store for a range of products and services

Indian OOH industry must take lead in Programmatic, urges Mathew Dearden

In Gallery By - August 30, 2019

Independent Global OOH Consultant urged the Indian OOH industry to lead in matters that have been missing in the DOOH space worldwide

Try to Break-In: Challenges Godrej Security Solutions to masses

In Campaigns By M4G Bureau - August 30, 2019

A home security awareness activation is launched across 350 residential societies and corporates across India across 15 cities

Ambient brings Artificial Intelligence to Cinema Buying

In OOH News By M4G Bureau - August 30, 2019

Ambit Analyser tool has been revamped & upgraded with the data for over 10,000 screens across metros, mini metros and tier 2 cities

New Digital Pillars unveiled by JCDecaux at BIAL

In Digital OOH By M4G Bureau - August 30, 2019

Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim

Dentsu India brings Siddharth S & Rigved Sarkar on board

In OOH News By M4G Bureau - August 30, 2019

Both creative masters Siddharth & Rigved will further strengthen Dentsu India’s creative vision with their creative skills

Smart city project, Metro rail not likely to buoy Ahmedabad OOH business sentiment

In OOH News By Pray Jani - August 29, 2019

OOH operators in the city fear the city transit infra expansion will instead undermine the existing roadside formats

OOH in media mix doubles digital media RoI: oOh! – Analytics Partners study

In Research By Rajiv Raghunath - August 29, 2019

The study cites that the combination of TV, Digital and OOH drives a 27% incremental increase on top of the RoI delivered by each of the mediums separately

Check out Air Asia destinations on Bengaluru street furniture

In Campaigns By Ria Banerjee - August 29, 2019

Signpost India has executed the promotional campaign for Air Asia in the Central Business Districts of Bengaluru

LG launches new OOH display solutions for Indian market

In OOH Solutions By Bhawana Anand - August 29, 2019

Along with bringing Transparent OLED signage in the Indian market, the electronic giant also launched new display products exclusive to the Indian OOH market