‘OOH provides scale & visibility’ : Peeyush Bachlaus

In Viewpoints By Bhawana Anand - September 23, 2019

Peeyush Bachlaus, GM – Marketing, Kansai Nerolac Paints talks about the brand’s experience in OOH advertising and activations, Edited excerpts:

Dentsu Impact wins creative mandate for V-Mart Fashion

In OOH News By M4G Bureau - September 23, 2019

The account has been awarded to the agency for presenting the right combination of business and consumer understanding and competencies

Sigma Trade Wings expands transit portfolio with Lucknow Metro

In OOH News By Bhawana Anand - September 20, 2019

The Lucknow based company has bagged media rights for two stations with an array of branding opportunities

Coolberg supports expansion plan with OOH marketing

In Campaigns By M4G Bureau - September 20, 2019

The innovation showcases three flavours of the beverage claiming it to be ‘The Drink For All’

Pandora dazzles new brand identity at Piccadilly Lights

In Campaigns By M4G Bureau - September 20, 2019

Along with Piccadilly, the campaign is also deployed on more than 1,100 roads and mall environments enabling the brand to dominate the high street and key retail environments

Forevermark announces yet another big campaign #TRUSTFOREVERMARK

In OOH News By M4G Bureau - September 20, 2019

The latest campaign launched by the brand to be rolled out in next three months targeting 9 Tier I and 41 Tier II cities

Roland launches digital direct printing on textile Printer

In OOH Solutions By Bhawana Anand - September 19, 2019

Texart RT-640M, a multi-function large format machine is capable to print on banners, flags, soft signage and backlit media

Srishti Group acquires sole media rights at Calicut International Airport

In OOH News By M4G Bureau - September 19, 2019

The OOH firm has won the rights for a period of 7 years

Lionsgate Play creates brand recall with creative OOH campaign

In Campaigns By Bhawana Anand - September 19, 2019

The brand launched its maiden marketing campaign keeping OOH as a core communication tool to catch the youth

Airtel Payments Bank’s Shivam Ranjan joins Motorola Mobility India

In OOH News By M4G Bureau - September 18, 2019

Shivam will be responsible for sales & marketing efforts at Motorola